{"id":165,"date":"2026-05-14T11:34:30","date_gmt":"2026-05-14T11:34:30","guid":{"rendered":"https:\/\/movinginsiderusa.com\/?p=165"},"modified":"2026-05-14T11:34:30","modified_gmt":"2026-05-14T11:34:30","slug":"acc-backs-dukes-tv-deal-with-amazon-calling-it-innovative-despite-big-ten-pushback","status":"publish","type":"post","link":"https:\/\/movinginsiderusa.com\/?p=165","title":{"rendered":"ACC backs Duke’s TV deal with Amazon, calling it innovative despite Big Ten pushback"},"content":{"rendered":"

AMELIA ISLAND, Fla. \u2014 At a time when college athletic departments are desperately looking for new revenue sources, Duke \u201ccame up with something creative\u201d and landed a three-game deal<\/a> with streaming giant Amazon, Atlantic Coast Conference Commissioner Jim Phillips said.<\/p>\n

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Phillips praised the Blue Devils for working with ACC television partner ESPN to secure a first-of-its-kind contract that could set a precedent for future cash grabs around the league and maybe the country.<\/p>\n

\u201cIf there\u2019s other opportunities that are out there that schools bring forward, we\u2019ll look at it,\u201d Phillips said Wednesday while wrapping up the league\u2019s three-day spring meetings<\/a> inside a posh resort in northeast Florida. \u201cI think it\u2019s innovative by Duke.\u201d<\/p>\n

Phillips offered some insight into how the deal came together and said negotiations never undermined the ACC\u2019s current TV contracts. Duke agreed to future scheduling commitments with ESPN in exchange for the three games on Amazon Prime Video.<\/p>\n

\u201cI\u2019m not worried about it because ESPN was in every one of the conversations,\u201d Phillips said. \u201cTo Duke\u2019s credit, they came up with something creative, and they brought it to ESPN and us. Where it finished and where it started maybe wasn\u2019t exactly the same spot, but at the end of the day, they also get negotiated.\u201d<\/p>\n

Amazon and Duke announced an agreement last month for Prime to exclusively air three Duke men\u2019s basketball games during the 2026-27 season. The trio of games will be marquee matchups inside professional sports arenas and feature one of the biggest brands in college hoops: Duke.<\/p>\n

The Blue Devils will play UConn in Las Vegas on Nov. 25, defending national champion Michigan in New York on Dec. 21, and Gonzaga in Detroit on Feb. 20. The three-game slate signifies the start of Amazon delving into live college sports.<\/p>\n

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It won\u2019t be the last, and everyone in the college sports landscape surely took notice and started scheming up ways to find something similar to create more money. Several ACC administrators and basketball coaches said the deal provides a potential path toward additional financial resources.<\/p>\n

\u201cI still have some questions on it, going back and forth,\u201d Florida State athletic director Michael Alford said. \u201cNot just questions, more knowledge than anything. I want to see how that impacts us, what can that mean for us in the future and how do we look at things differently if given those opportunities or present those opportunities to the league that we have a game that maybe we want to look at moving and doing in our favor.<\/p>\n

\u201cBut I do have a lot of questions about it still \u2014 about how it all worked out.\u201d<\/p>\n

The Big Ten does, too.<\/p>\n

The league reportedly has notified ACC and ESPN officials that it owns the rights to the Duke-Michigan game at Madison Square Garden because it\u2019s scheduled to take place in \u201cshared territory.\u201d<\/p>\n

The Big Ten and ACC TV partners agreed to alternate broadcast rights to neutral-site games between members played in shared territory like New York City, according to Yahoo Sports. Since ESPN televised last season\u2019s Duke-Michigan game in another shared territory, Washington, D.C., Fox believes it owns this matchup.<\/p>\n

\u201cDuke liked getting this little deal with Amazon,\u201d Phillips said. \u201cDuke can talk to the Big Ten about it. The commissioner is not part of that one. I\u2019m not involved in it. It\u2019s one less thing I got to deal with.\u201d<\/p>\n

___<\/p>\n

Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here<\/a> and here<\/a> (AP News mobile app). AP college basketball: https:\/\/apnews.com\/hub\/ap-top-25-college-basketball-poll<\/a> and https:\/\/apnews.com\/hub\/college-basketball<\/a><\/p>\n

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The Atlantic Coast Conference considers Duke\u2019s three-game television deal with streaming giant Amazon Prime \u201csomething creative.\u201d<\/p>\n","protected":false},"author":1,"featured_media":97,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting"],"yoast_head":"\nACC backs Duke's TV deal with Amazon, calling it innovative despite Big Ten pushback - Moving Insider USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/movinginsiderusa.com\/?p=165\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACC backs Duke's TV deal with Amazon, calling it innovative despite Big Ten pushback - 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