{"id":5860,"date":"2026-07-01T07:37:59","date_gmt":"2026-07-01T07:37:59","guid":{"rendered":"https:\/\/movinginsiderusa.com\/?p=5860"},"modified":"2026-07-01T07:37:59","modified_gmt":"2026-07-01T07:37:59","slug":"who-cares-if-we-lose-ive-found-ranch-dressing","status":"publish","type":"post","link":"https:\/\/movinginsiderusa.com\/?p=5860","title":{"rendered":"\u2018Who cares if we lose? I\u2019ve found ranch dressing.\u2019"},"content":{"rendered":"
\n
\"\"<\/figure>\n\n
The Hidden Valley marketing team has known for years what World Cup tourists are just finding out: Ranch isn’t just for dipping. (Bizuayehu Tesfaye\/AP Images for Hidden Valley Ranch)<\/figcaption>\n<\/figure>\n

BOSTON \u2014 Over the last week, they say, Logan International Airport\u2019s Terminal E has served as host to a dealer of sorts.<\/p>

Read more Photos from Trump\u2019s golf course tour reveal extensive overhaul of East Potomac<\/a><\/p>\n

As travelers hustle toward the security checkpoint, they pass a man with a suitcase. And for the jersey-clad among them, leaving the country on the heels of their favorite teams\u2019 World Cup exits, what that suitcase beholds is worth stopping for.<\/p>\n

\u201cHe had a sign that said, \u2018Buy ranch packets here,\u2019\u201d said Alex Bauer, a 26-year-old Germany fan, who noticed the vendor when he arrived at Logan from Munich last week. \u201cI didn\u2019t even know what a ranch packet is then. [But] after being here for a week, I\u2019m going to buy him out.\u201d<\/p>\n

\u201cWho cares if we lose?\u201d he went on. \u201cI\u2019ve found ranch dressing.\u201d<\/p>\n

Every World Cup acts as a cultural melting pot, introducing an array of visitors to the host nation\u2019s traditions and touchpoints. In 2022, machboos, a Qatari rice-and-meat item, glided its way into the diet of Argentines and Frenchmen alike. When one\u2019s team is competing, its fans must continue to consume, oftentimes on a budget, which drifts them to the true national cuisines of their hosts.<\/p>\n

So, yes, cheesesteaks<\/a> and wings find new fans. As do a New York slice and an oily paper bag of Five Guys fries. But at the edge of each table, what barely registers in the American mind has become both the symbol of U.S. consumption and the hottest commodity in a visitor\u2019s possession:<\/p>\n

Ranch.<\/p>\n

The scenes are jarring: a group of England-jerseyed supporters strutting into the New York subway, each with a Hidden Valley bottle in hand; a Panama fan chugging a handle of ranch before entering Newark International Airport after his team\u2019s loss; and that German man, blissfully unaware how quickly his beloved team would send him back to his pathetic ranch-less existence, bragging about his Hidden Valley bottle count.<\/p>\n

\u201cI\u2019ve consumed, probably, three bottles of ranch dressing this week,\u201d Bauer said. \u201cI\u2019ve had more bottles of ranch dressing than I\u2019ve been to games. I drank straight from it this morning.\u201d<\/p>\n

That\u2019s <\/b>a common misconception among Americans, he said, viewing ranch as a condiment.<\/p>\n

\u201cIf we had this stuff back home,\u201d he continued, \u201cI would genuinely never stop eating it, drinking it, showering in it. It\u2019d be an addiction.\u201d<\/p>\n

For Paraguayan couple Jos\u00e9 and Sofi Mandelina, in Los Angeles to see their countrymen during group play, it all began when they asked for a salad at a fast-casual Mediterranean spot in Hollywood. The server\u2019s response baffled them.<\/p>\n

\u201c\u2018They asked if we preferred ranch or Caesar,\u2019\u201d Sofi said this week in Boston, where Paraguay bounced Bauer\u2019s Germany. \u201cI thought it was a language, you know, difference.\u201d<\/p>\n

Ten minutes later, their leaves were coated with dairy. They stared for a bit, wondering whether it was yogurt. Having In-N-Outed themselves to their guts\u2019 demise, they decided to press forward.<\/p>\n

By the end of the meal, Jose said, he was looking at deals on Hidden Valley on Amazon. Upon digging a bit deeper, he learned that one of his supermarkets back home carries it, though in small quantities. Many <\/b>other visitors don\u2019t find the same success.<\/p>

Read more Cade Cavalli, feisty and in complete command, stymies Red Sox as Nationals roll<\/a><\/p>\n

What\u2019s made ranch dressing such an attraction for visitors is its scarcity elsewhere, especially in Europe. Salad there is, for reasons mysterious to many Americans, consumed as fresh-picked greens. In the United States, \u201ceating your vegetables takes some encouragement,\u201d mused Sarah Wassberg Johnson, a museum professional and food historian.<\/p>\n

\n
\"\"<\/figure>\n\n
(Scott Suchman\/For The Washington Post; food styling by Lisa Cherkasky)<\/figcaption>\n<\/figure>\n

\u201cWhat Americans and Europeans agree on, though, is their stubbornness to try new things,\u201d she continued, though she admitted that often briefly subsides while vacationing. \u201cTheir food habits have came along perpendicular to one another in more recent times, and they often butt heads in style. Americans like to dip, which isn\u2019t as much of a thing elsewhere. Americans also are significantly more dairy-prone.\u201d<\/p>\n

In that sense, ranch is a fitting representative of the American food stereotype: dairy-laden and typically a means to elevate another food. In turn, European cuisine hasn\u2019t adopted it.<\/p>\n

\u201cI thought it was a tartar kind of deal at first,\u201d Bauer said. He doesn\u2019t believe he has ever seen ranch on a store shelf in Munich, where he lives. \u201cOil. You put oil on your salad, and you suck it up.\u201d<\/p>\n

The World Cup, then, in all of its melting-pot power, could be a leaping-off point for ranch. Hidden Valley, one of the leading ranch dressing producers, has begun setting up pop-up shops outside games. Another producer, Kraft, is looking into a \u201cTSA-compliant\u201d option to sell in quart-size bags.<\/p>\n

\n
\"\"<\/figure>\n\n
World Cup fans leaving the U.S. from Boston Logan International Airport. They look sad, but maybe not for the reasons you think. (James Manning\/PA Images\/Getty Images)<\/figcaption>\n<\/figure>\n

Before moving to the U.S. for college, Luis Rodr\u00edguez attended every one of the Panama team\u2019s home games. He\u2019d been gone for a few years now, so when he saw the World Cup draw, he pounced, laying down $1,300 for a ticket to see Panama play England in New York New Jersey Stadium.<\/p>\n

Before the game, he met some <\/b>friends who\u2019d flown in from Panama \u2014 and was shocked to find them raving about ranch dressing. \u201cThe salad dressing?\u201d Rodr\u00edguez questioned. \u201cI was so confused. I see this thing every day.\u201d<\/p>\n

But they couldn\u2019t get enough of it, hassling their favorite chatbot for restaurants known to serve ranch with their entr\u00e9es.<\/p>\n

By the time the game began, they were hooked, and after two hours in the New Jersey rain, <\/b>England won 2-0 and sent Panama home. That\u2019s when Rodr\u00edguez\u2019s friends learned that they couldn\u2019t fly out of Newark with an 8-ounce bottle of ranch dressing, which is 4.6 glorious ounces more than TSA allows. So on the curb of the airport, he said, <\/b>they drank the bottles dry. Depressed by the evening\u2019s result, Rodr\u00edguez even aided their effort.<\/p>\n

\u201cThat was the most shameful thing I\u2019ve ever done,\u201d he admitted the next day. \u201cBut, honestly, the stuff is pretty good.\u201d<\/p>\n

After Germany\u2019s early exit, Bauer is headed home on Wednesday. Back at Logan, he\u2019ll look for the packet dealer. But he\u2019s unconvinced that the dry versions will live up to the real deal. So he hopes to find some beyond the security checkpoint and buy whatever he can.<\/p>

Read more Giants 3B Matt Chapman leaves game with abdominal strain, set for MRI on Wednesday<\/a><\/p>\n

\u201cA tribute,\u201d he proclaimed, \u201cto the summer I learned of ranch.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Among World Cup tourists, the condiment has become the ultimate American export. If only TSA weren’t such a killjoy.<\/p>\n","protected":false},"author":1,"featured_media":5856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting"],"yoast_head":"\n\u2018Who cares if we lose? I\u2019ve found ranch dressing.\u2019 - Moving Insider USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/movinginsiderusa.com\/?p=5860\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Who cares if we lose? 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