{"id":937,"date":"2026-05-20T13:38:53","date_gmt":"2026-05-20T13:38:53","guid":{"rendered":"https:\/\/movinginsiderusa.com\/?p=937"},"modified":"2026-05-20T13:38:53","modified_gmt":"2026-05-20T13:38:53","slug":"bills-receiver-keon-coleman-approaches-his-third-season-as-make-or-break-year","status":"publish","type":"post","link":"https:\/\/movinginsiderusa.com\/?p=937","title":{"rendered":"Bills receiver Keon Coleman approaches his third season as ‘make or break’ year"},"content":{"rendered":"
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Buffalo Bills receiver Keon Coleman (0) runs a drill during NFL football practice in Orchard Park, N.Y., Tuesday May 19, 2026. (AP Photo\/Jeffrey T. Barnes)<\/figcaption>\n<\/figure>\n

ORCHARD PARK, N.Y. \u2014 Bills receiver Keon Coleman is the first to admit he\u2019s not played close to anyone\u2019s expectations \u2014 including team owner Terry Pegula\u2019s<\/a> \u2014 during his first two seasons in Buffalo.<\/p>

Read more Women\u2019s flag football on track to gain NCAA championship status before sport makes its Olympic debut<\/a><\/p>\n

And the just turned 23-year-old is self-aware enough to appreciate his third season might be the last chance to prove himself.<\/p>\n

\u201cFor me, it\u2019s make or break it,\u201d Coleman said following a voluntary minicamp session on Tuesday.<\/p>\n

\u201d(If) you\u2019re (bad), you might not be here. Simple as that,\u201d he added. \u201cI know what I\u2019m capable of. So if I fall anything short of that, I\u2019m doing myself a disservice and my team.\u201d<\/p>\n

Coleman has plenty of motivation, and even listed many of the flaws and inconsistencies that hurt him in the past. He\u2019s been disciplined three times<\/a> for being late to meetings. His production last season dropped off dramatically in finishing with 38 catches for 404 yards \u2014 with 112 coming in Week 1.<\/p>\n

And if that wasn\u2019t enough, Coleman drew the attention of Pegula during a news conference in mid-January outlining the reasons behind the owner\u2019s decision to fire coach Sean McDermott.<\/p>\n

Sharing the podium with general manager Brandon Beane, Pegula interjected when questions turned to Beane\u2019s failure to improve Buffalo\u2019s group of receivers and Coleman\u2019s lack of development.<\/p>\n

Pegula said it was the coaching staff that pushed for Coleman being the Bills\u2019 top pick in the 2024 draft<\/a> .<\/p>\n

\u201cI\u2019m not saying Brandon wouldn\u2019t have drafted him. But he wasn\u2019t his next choice,\u201d Pegula said.<\/p>\n

The comment was interpreted as a public criticism against Coleman.<\/p>\n

\u201cI got nothing to say about that,\u201d Coleman said in his first comments since. \u201cI\u2019m a professional, man. I really don\u2019t have a reaction to it. Words are one thing, actions are another. I\u2019m still here.\u201d<\/p>\n

By \u201chere,\u201d Coleman was referring to Buffalo and speculation as to whether the Bills might trade him. Beane has gone so far as to reveal he rejected all offers to trade Coleman, and insisting the receiver still has a promising future in Buffalo.<\/p>

Read more Roger Goodell says the NFL is cooperating with the Florida AG after receiving subpoena<\/a><\/p>\n

Coleman said he\u2019s not spoken to Pegula and doesn\u2019t see a reason to.<\/p>\n

\u201cWhat\u2019s there to talk about? I\u2019m here,\u201d he said.<\/p>\n

As for the criticisms directed at him by others, Coleman said he\u2019s aware, but not fazed.<\/p>\n

\u201cI just don\u2019t care,\u201d he said. \u201cAt the end of the day, my job is to come out here, put my cleats on, strap them up and prove my worth here.\u201d<\/p>\n

Long gone are the days of Coleman\u2019s celebrated arrival<\/a> , when the top pick in the second round out of Florida State became a fan favorite.<\/p>\n

During his first news conference in Buffalo, he wore a memorable yellow winter coat, which Coleman said he proudly bought on sale at Macy\u2019s. And he expressed his love for Buffalo wings and eyed the cookies on a nearby snack bar before sampling one.<\/p>\n

Though there have been glimpses of his potential, Coleman\u2019s been limited to scoring four touchdowns in each of his first two seasons. And the sure-handed receiver in college has been anything but in the NFL in catching 67 of the 116 attempts thrown his way for 960 yards.<\/p>\n

Coleman was critical of his career so far.<\/p>\n

\u201cIt\u2019s time to put it all together,\u201d he said. \u201cPotential things I don\u2019t really care to hear them. It\u2019s time for me to just put it out there on the field.\u201d<\/p>\n

Ideally, the Bills would prefer the 6-foot-4 player to establish himself as one of their top three receivers, with Khalil Shakir in the slot and newly acquired veteran DJ Moore<\/a> as a deep threat. Coleman\u2019s competition includes Joshua Palmer, who was slowed by injuries last season, return specialist Mecole Hardman and rookie fourth-round draft pick Skyler Bell.<\/p>\n

Coleman has another big backer in rookie coach Joe Brady,<\/a> who spent the previous two-plus seasons as Buffalo\u2019s offensive coordinator.<\/p>\n

\u201cKeon understands the role that he can have in this offense. I think he understands the things that have happened in the past, but he also has known that there\u2019s going to be things that are questioned about him,\u201d Brady said.<\/p>\n

\u201cAnd he can\u2019t control that. All he can control is doing what he\u2019s doing moving forward and not putting any pressure on himself,\u201d he added. \u201cJust go out there, run routes, do your job, block in the running game … and just upholding that standard every single day. And I believe he\u2019ll be able to do that.\u201d<\/p>

Read more Chiefs\u2019 Rashee Rice ordered to jail after testing positive for marijuana in violation of probation<\/a><\/p>\n

___<\/p>\n

AP NFL: https:\/\/apnews.com\/hub\/nfl<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Bills receiver Keon Coleman is the first to admit he\u2019s not played close to anyone\u2019s expectations \u2014 including team owner Terry Pegula\u2019s \u2014 during his first two seasons in Buffalo<\/p>\n","protected":false},"author":1,"featured_media":935,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting"],"yoast_head":"\nBills receiver Keon Coleman approaches his third season as 'make or break' year - Moving Insider USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/movinginsiderusa.com\/?p=937\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bills receiver Keon Coleman approaches his third season as 'make or break' year - Moving Insider USA\" \/>\n<meta property=\"og:description\" content=\"Bills receiver Keon Coleman is the first to admit he\u2019s not played close to anyone\u2019s expectations \u2014 including team owner Terry Pegula\u2019s \u2014 during his first two seasons in Buffalo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/movinginsiderusa.com\/?p=937\" \/>\n<meta property=\"og:site_name\" content=\"Moving Insider USA\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T13:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/movinginsiderusa.com\/wp-content\/uploads\/2026\/05\/7b4766db08c94325123f5a0d66a976de-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/#\\\/schema\\\/person\\\/22d40ab81790f6a361021763bb56ef03\"},\"headline\":\"Bills receiver Keon Coleman approaches his third season as ‘make or break’ year\",\"datePublished\":\"2026-05-20T13:38:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937\"},\"wordCount\":860,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/movinginsiderusa.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/7ad30c1d6c22352d8a2a90687ebfc785-scaled.jpg\",\"articleSection\":[\"Interesting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937\",\"url\":\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937\",\"name\":\"Bills receiver Keon Coleman approaches his third season as 'make or break' year - Moving Insider USA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/movinginsiderusa.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/7ad30c1d6c22352d8a2a90687ebfc785-scaled.jpg\",\"datePublished\":\"2026-05-20T13:38:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/#\\\/schema\\\/person\\\/22d40ab81790f6a361021763bb56ef03\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/movinginsiderusa.com\\\/?p=937#primaryimage\",\"url\":\"https:\\\/\\\/movinginsiderusa.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/7ad30c1d6c22352d8a2a90687ebfc785-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/movinginsiderusa.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/7ad30c1d6c22352d8a2a90687ebfc785-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Buffalo Bills receiver Keon Coleman (0) runs a drill during NFL football practice in Orchard Park, N.Y., Tuesday May 19, 2026. 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