The move opens an unprecedented new way the president could profit from his office.
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President Donald Trump’s social network Truth Social announced on Thursday that it will start selling investors quicker access to posts from prominent accounts, opening an unprecedented new way the president could profit from his office.
Trump has used Truth Social, owned by Trump Media & Technology Group, as a bully pulpit throughout his second presidency, sometimes posting on the service more than 100 times a day about issues at the top of his mind. He has used the service to make major announcements about the Iran war, tariffs and the Federal Reserve. His posts regularly move the stock and oil markets.
“Markets already move on Truth Social posts,” said Kevin McGurn, interim chief executive officer of TMTG. “As adoption grows, we expect Truth API to become a meaningful, ongoing source of revenue for the company, creating lasting value for shareholders.”
Trump’s family is the primary shareholder in Trump Media & Technology Group. The new product, which is called Truth API, is designed for high-frequency and algorithmic trading firms, a news release from the company said.
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The president has nearly 13 million followers on the site, and it is the primary tech service that he uses to communicate with the public. His son Donald Trump Jr. and members of his Cabinet also maintain accounts on the website.
Trump Media announced the new product as its stock price has tanked in recent months. The stock closed at $9.49 a share on Wednesday ahead of the announcement, down nearly 85 percent from March 2024.
Other social networks offer API services, which allow businesses to extract data from their platforms. But Truth Social is unique because its most powerful poster is also a key owner and the sitting president of the United States.
Presidents traditionally have divested from companies that could pose a conflict of interest in office. Trump, by contrast, has maintained his stake in Trump Media, as well as extensive holdings in crypto and real estate ventures. He has amassed unprecedented wealth in office, and his 2025 income soared to more than $2.2 billion, fueled primarily by cryptocurrency-related ventures.
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